MVP trading platform & app for the US market

Context

Trading.com aimed to launch its MVP platform and app, delivering a compliant, accessible, and scalable trading experience. The focus was on meeting regulatory standards while ensuring a strong foundation for future growth.

Trading.com initially partnered with an agency to establish its design framework, but as the platform evolved, new requirements emerged. I led the design of new and adapted features, collaborating with Product Managers to refine requirements and working closely with developers in weekly standups. Some of the main requirements were:

• Accessibility enhancements to meet AAA standards for the US market.
• Regulatory content updates to comply with financial industry guidelines.
• New feature development based on competitor analysis and business strategy.
• Design system updates to support ongoing iterations.
• Advocating for the best use of the design system.

Process

Each feature followed a structured design process within two-week sprints, ensuring alignment between user needs, business objectives, and technical feasibility.

1. Requirement gathering: defined feature scope with Product Managers.
2. Competitor and market research: best practices and differentiation.
3. Design system review: adapt existing components or introduce new ones.
4. Design and iteration: mockups and iterations with internal teams and developers.
5. Feasibility validation: weekly standups with developers.
6. Handoff and documentation: Confluence docs, progress tracked in Jira.
7. Communicated changes: design system updates shared with the marketing designers.

Deliverables

The project involved both improving existing features and designing new ones from scratch. Some of the most challenging features:

• Economic Calendar: a new feature from scratch, letting users view and filter recent economic events.
• Personalizing the News feature: tailored content based on user behaviour.
• Improving web and app navigation: a more maintainable component with new items.

Economic Calendar

The Economic Calendar needed to give users a structured way to track upcoming financial events while handling API limitations. The system couldn’t support live search, but it could fetch events within predefined date ranges.

By researching competitors and analyzing existing components in the design system, I adapted the design system and introduced new components to cover all the requirements.

What I delivered

• Quick-access date filters: horizontally scrollable buttons for predefined ranges.
• Custom date selection for a specific range.
• Advanced filtering by category, country and impact level.
• A redesigned event layout with all the necessary information.

Personalizing the News feature

The initial news feature showed articles for a single currency pair only, which limited relevance and engagement. Based on new requirements, the feature needed to:

• Introduce an Analysis tab with expert insights.
• Add a “For You” tab based on the user’s watchlist and history.
• Allow multi-currency pair tagging for articles.
• Remove trading actions from the screen.
• Enforce character limits for readability.
• Improve background contrast for accessibility.

What I delivered

• A restructured layout that integrated the new tabs.
• A compact currency pair component.
• A cleaner reading experience with better hierarchy.
• Personalized content based on user activity.

Navigation

Reflections

This project highlighted the importance of balancing structured design with adaptability. By refining features based on user needs and technical constraints, the platform launched on time with a consistent and scalable design system.

Early collaboration with Product Managers and developers kept design solutions aligned with business goals and technically feasible. Frequent iteration cycles kept us efficient despite evolving requirements.