Elevating Unaided Awareness feature

Context

Clients valued the Unaided Awareness Ranking feature but wanted to see not just how individual titles perform, but how whole franchises rank across markets and segments. This came through client feedback and user interviews.

Challenge

The platform only showed awareness rankings by individual game title, so it was hard to understand the overall impact of a franchise. The goal was a Franchise view, with a toggle between Game view and Franchise view, while keeping clarity, performance and usability.

Process

Feedback collection

• Gathered recurring feedback from the Product Manager’s discovery calls.
• Common request: “Can we see how our franchise performs overall, not just the latest title?”

Research and definition

• Analyzed how users interpret “franchise” and how they expect it grouped.
• Defined what qualifies as a franchise in the data model and how to describe it to users.

Design and testing

• Designed a toggle component to switch between Game and Franchise view.
• Introduced franchise grouping in charts and ranking tables.

Iteration and implementation

• Refined visuals based on client and Product Manager feedback.
• Coordinated with Product and Data teams to align with the backend structure.