trading.com pre-launch campaign and waitlist

Challenge

Alongside the platform and app, trading.com was preparing a pre-launch campaign for users to join the waitlist and get a trading bonus at launch. I designed it with components from the product design system, adapting existing ones and creating new ones where needed.

Process

With the CMO, designers, content and engineering, we set the objective: give users the same first impression the platform would, a minimal product for amateur and advanced traders alike.

• Audited platform components and defined what to extend or create.
• Iterated on layout, visuals and direction with designers and an external motion agency.
• Gave the motion agency feedback and assets to keep videos on brand.
• Gave developers specs and direction for the page’s interactions.

Deliverables

Tutorials page

• Adapted product components and created new ones for the tutorials page.
• Added micro-interactions for reading progress with developers.

Forex calculators page

• A clean input and results layout for mobile and desktop.
• Worked with Product Managers on tooltips, legal text and accuracy.

System emails

• A modular email system other designers could scale.
• Animated email headers to lift engagement and read rate.

Pre-launch campaign and banner ads

• Designed the waitlist landing page with the content writer.
• Produced static and animated banners for ads.
• Adapted the video into multiple ratios with the motion agency.

Outcome

Management embraced the campaign, and it launched ahead of the product with strong engagement on social media. It built a customer base through the bonus incentive before the official launch a few months later.

Reflections

Keeping marketing and product on the same design rails made every touchpoint feel intentional. The biggest win was treating the marketing design system as an extension of the product design system, not a separate brand.